[ 彩材拆拆 x 𝗨𝗡𝗪𝗥𝗔𝗣 𝗖𝗠𝗙 ]
𝙲𝚑.𝟹𝟽 𝚄𝚗𝚠𝚛𝚊𝚙𝚙𝚒𝚗𝚐 𝙲𝙼𝙵 𝚍𝚎𝚜𝚒𝚐𝚗 𝚘𝚗 𝚑𝚒𝚐𝚑𝚎𝚛 𝚙𝚛𝚒𝚌𝚎, 𝚑𝚒𝚐𝚑𝚎𝚛 𝚚𝚞𝚊𝚕𝚒𝚝𝚢?
Ch.37 拆招CMF設計談貴就一定好?

CMF is a specific discipline within industrial design that focuses on the development of a product’s color, material, and finish. Unwrap CMF writes about little stories of CMF Design for those who are interested in learning more about this niche field. Comments and inspirations are welcome!

Higher price, higher quality?

In most cases, it really is true. Delicate CMF details often require additional processes, which means the cost of time and the investment of precision machines; consistent color and material performance are only possible with the investment in all-around quality control. Therefore, the higher cost of materials and processes are usually reflected on the higher perceived quality of a CMF detail.

But as CMF Designers, let us not forget: every material and process comes with its pros and cons.

Real wood has a nice organic touch feel, and its price is more expensive than other wood-looking plastic products. But at the same time, real wood also has many unavoidable shortcomings. For example, the pattern of real wood is out of control by the manufacturers – it is guaranteed that each piece will come with a different pattern. Whether it is real wood or bamboo, due to the formation of the natural material, it comes with the risk for cracking and can bent easily under the influence of air humidity. These material characteristics make real wood not suitable for product categories that require extreme precision. Therefore, even though real wood has this “rich-looking appearance”, we don’t normally see it being used on consumer electronic products such as mobile phones.

On the other hand, CMF details at a lower cost are not necessarily cheap-looking. When I visited Sephora recently, I noticed Dior’s lip tint has a new version of the logo treatment. They removed the metallic screen-printing logo from the old container. The Dior logo is now directly injected within the tooling and has a nice polished finishing. Because the design detail and the CMF spec complement each other so well, the new logo has successfully raised the perceived quality of the product. It doesn’t look cheap just because it skips the metallic screen-printing process at a lower manufacturing cost.

When designing the CMF details of a product, as a CMF Designer, we should always evaluate the pros and cons of each intended material and process, and make the best decision based on whether they are suitable for the product or not.

Meanwhile, in the case of a tight budget, our goal is to try our best to present the smallest details with the highest possible quality. When the budget is sufficient for pricy options, it is a MUST to make good use of them and maximize the perceived quality, so that we don’t waste the money already spent on these materials and processes. Ka-ching! 💸💸💸

Continue reading:
Ch9. Unwrapping CMF Design on All-In with Efforts without Cost

CMF為Color Material and Finishing,譯為色彩、材質、及表面處理工藝,屬於 工業設計 旗下重要的一環。Unwrap CMF( 彩材拆拆 )將圍繞著這個主題,以淺而易懂的小故事拆解 CMF設計師 的日常。








Ch9. 拆招CMF設計談沒有錢錢也要全力以赴

Though in-mold logos can skip the screen-printing process and hence are cheaper, it can look higher quality if properly designed.
Stainless steel is known for its sturdy quality, but also comes with the cons of collecting finger-prints and difficulty to be removed.
NCVM is known for its mirror-like metallic finishing, but its thickness and fluidity will cover up shallow in-tooling fonts or patterns.
Real wood has a higher cost and organic touch feel, but it comes with cracking risk and each piece has a different pattern.
Though in-mold logos can skip the screen-printing process and hence are cheaper, it can look higher quality if properly designed.

Comments and inspirations are welcome!
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Working in the tech field while side-tracking as a content creator for CMF Design. Have been practicing in the field of CMF Design since 2011 and an active learner. Aspired to share the know-how about CMF Design while picking up new knowledge along the journey. 於科技業任職並兼任CMF設計的自由撰稿人。自2011年起投入於CMF設計領域並持續成長。善於分享關於CMF設計的小知識,也樂於在這個旅程中學習新知。

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